FC Barcelona and Qatar Sports Investments announce that they
have agreed, under the terms of their contract, that Qatar Airways will appear
on the Club shirt from the 2013-2014 season as the new Main Global Sponsor.
Meanwhile, Qatar Sports Investments, in agreement with FC
Barcelona, has designated Qatar Foundation as the Official Human Development
Partner of FC Barcelona, which will allow the promotion of initiatives based on
their shared values to continue.
Sandro Rosell, president of FC Barcelona, has welcomed Qatar
Airways as, “an ambitious brand with global aspirations, always committed to
achieving the utmost excellence in its field. These are objectives with which
FC Barcelona fully identifies.”
The contract signed with QSI permits the possibility of
including a new logo on the shirt from the third season of the agreement, as
reported to the Assembly of Representatives in September 2011. The inclusion of
sponsorship on the shirt was agreed at the Assembly of Representatives in
August 2003.
Rosell also stressed, “After sharing two fantastic years
with Qatar Foundation, we are delighted to be continuing our relationship by
welcoming them as our official Human Development Partner.”
Akbar Al Baker, CEO of Qatar Airways, said, “We are
delighted to form this alliance with FC Barcelona, the biggest football club in
the world. Qatar Airways has been voted Best Airline in the World for two
consecutive years (2011 and 2012) and will work with FC Barcelona on activities
of benefit both to fans and passengers, offering tangible rewards to both
organisations.”
A Qatar Foundation spokesperson added “when we started this
fantastic journey with FC Barcelona, our objective was to work closely with the
club, the team and the supporters to promote awareness of Qatar Foundation on
an international scale. This has been a huge success. In fact, the first two
years of the collaboration have surpassed our expectations and we are looking
to deepen and strengthen our relationship with FC Barcelona and its supporters
around the world in our continued role as a proud partner of the club.”
Qatar Sports Investments, Qatar Airways and Qatar Foundation
are united in their commitment to the success of FC Barcelona.
Qatar Airways, which has been voted World’s Best Airline two
years in a row (2011 and 2012), will work with FC Barcelona on joint activities
that promise to benefit fans and passengers, offering tangible rewards for both
entities.
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